TOGG, the Turkish electric car manufacturer, will start accepting reservations for its new T10F sedan model from 15 September in Turkey and from 29 September in Germany, the latter being the first step in its European market launch following the brand’s recent presentation at the IAA Mobility 2025 in Munich.
During what is one of the biggest events in the automotive sector in Europe, the TOGG company – whose main factory is in the Turkish city of Gemlik – presented both its new T10F model and the already consolidated T10X, the latter a SUV-type electric vehicle that has been a sales success in Turkey; in addition, the Turkish firm announced in Munich that both models – both the T10X and the T10F – have received the maximum score of 5 stars in the tests carried out by Euro NCAP.
Speaking to Turkish media, TOGG President Fuat Tosyalı said that the company’s expansion into the European market was a turning point for TOGG’s direction, but also a challenge: “Making a car with all intellectual property rights belonging to Türkiye for the first time in history was a challenge in itself… And we succeeded”.
Tosyalı explained that both the T10X and the new T10F will be accepting reservations from 29 September in Germany, although it is not until that day that the sales price of both vehicles will be made public. The German market is just the first step: TOGG’s aim is to gradually expand into other European markets beyond Germany.
“Germany stood out as the most suitable country for our entry into Europe, thanks to its extensive electric vehicle infrastructure and strong incentives for electrics,” commented the company’s CEO Gürcan Karakaş. “From the very beginning, our aim has been to enter the market by offering the highest level of safety to European consumers, a goal we have worked meticulously on,” he added. Among its future plans, TOGG – which has sold more than 21,000 electric cars in Turkey between January and August this year – plans to expand its product range with new models in the coming years to meet the demand of European customers.
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Pablo Gómez is a specialist in Turkey and has been editor-in-chief of Hispanatolia since 2011. He has been analysing current affairs and geopolitics in Turkey and the surrounding region since 2006.
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